Tag Archives: ImagingUSA

ImagingUSA in Retrospect

Subtitled: “MY BRAIN IS GOING TO EXPLODE”

Another excellent ImagingUSA conference wrapped up this evening in San Antonio.  There were so many good insights shared.  I swear my brain is going to explode.  Can I process it all??  I have to spend some time going through my pages and pages of notes to discern what are my major “takeaways” from the experience.

Every person goes there and processes this event in different ways based on their prior experiences in photography, current needs, and visions of where they want to go next.   The key is to be willing to let the experience of ImagingUSA “speak to you” with an open-minded attitude to give you insights on how to be “better” in whatever ways you might need to be better.  That might be technical skills. That might be business insights.

I always come back from these events with bags of marketing materials from all the different vendors and then tens of pages of notes I took.  As I said, it will take me some time to process this and discern what MY major takeaways are.

The next step is the critical one.  What you learn at an event like this doesn’t matter as much as what you DO ABOUT IT.  Decide what action items result from your takeaway list.  If your whole experience does not lead to a set of action items, to put in practice what you learned, you have just wasted your time.

Whether you attended this event or not, I encourage you to spend some time assessing your direction in life. What changes might you make to make your life “better” by whatever measure you choose.  Choose “better”.

I assume you are a photographer, if you are reading this blog.  My desire is to help you in whatever way you need to achieve “better” in your photography. Whether it is to refine your technical camera skills, or managing light, electronic flash/speedlights, portraiture, creative imaging, using software to perfect your images, or a broad range of other topics, I am here, ready and willing to help you in your endeavors. Need a photography coach?  Need private teaching?  Need help assessing where you need help the most?  Let’s get together and work on your plan to be “better” in 2017.

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So Much Great Information and Insights at ImagingUSA!

Just one more day at ImagingUSA 2017!  It has been a great conference (as usual).  There are so many different learning tracks in the program, Adobe, Business, Commercial, Demos, Drones, Inspiration, Portraiture, Print for Success, School Sport & Event, Technique, Wedding, not to mention special programs and the pre-convention classes that were offered right before the start of the convention.

Simply the ability to see the work of so many other talented photographers has been great.  The Imaging Expo (tradeshow) is full of great vendors (and is a bit exhausting to cover it all).

I have had limited time to even keep up with emails, client contacts and inquiries, much less post on this blog.  There is one thing I did want to comment about though, that I am kind of happy to observe.

Ever since this thing called “HDR” (High Dynamic Range) photography came about, it has risen up to be a “phenomenon”. Everyone is doing it.  HDR has been out there everywhere in the photographic world lately.

I am old enough that I have seen fads come and go, and for a while (past several years) I have been saying HDR is another fad, something that everyone gets obsessed about for a while.   That is what I am noticing here at ImagingUSA. The “fad” is fading away to put HDR into its proper place.  I am not seeing the over-done, way over processed HDR images that are so common out there on the web still.   Yes, I see occasional nicely done, conservatively done, HDR images, but nothing over the top here.  HDR seems to be settling down into its appropriate place as just another one of many tools for creating excellent images.  Frankly the last thing you want to do is make every image an HDR image. That is not always going to give you the best results.  Only use it if it really makes the image better, but NOT all the time.

It is wonderful to see outstanding prints, excellent composition, appropriate use of light and shadow, form, technical execution and creativity and only an occasional touch of HDR IF it was needed to possibly enhance a photo.

I have always been obsessed with the use of light to create great images.  One of this evening’s speakers shared this quote by George Eastman that is still so VERY true today.

“Light makes photography.  Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.” – George Eastman

That says it all!

Happy Picture Taking,

Kevin Gourley

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We’re at ImagingUSA in San Antonio!

We’re attending ImagingUSA in San Antonio!   This is a great conference for photographers, annually hosted by the Professional Photographers of America.  Lots of great speakers.  Many photography vendors at their ImagingExpo.

I’m looking forward to learning a few new things over the next three days!

The conference is starting out on a cold clear Winter day in San Antonio!  Brrr!

Kevin Gourley

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ImagingUSA in San Antonio!

ImagingUSA is an annual conference for pro photographers, held each January. This year it is in San Antonio with the main conference happening on January 8-10th, 2017!  It is hosted by the Professional Photographers of America (of which I am a member).  PPA is an excellent resource for anyone pursuing photography as a profession.  You don’t have to be a “pro” to enjoy ImagingUSA. Even hobbyists would really enjoy the conference.

There are so many great speakers and their vendor exhibit, called ImagingUSA Expo, is absolutely incredible.    If you can’t attend the conference, at least try to make it to the expo!

CLICK HERE TO LEARN MORE

Have fun!

Kevin Gourley

 

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